Title:
SHRiMP

Overview:
Concept development and branding for a streetwear brand based in NYC.

An American streetwear brand with its flagship store in Soho, SHRiMP was founded by people, for people who want to make “different” mainstream. 

Inspired by the idea of reframing the word “shrimp” from something negative into something to be proud of, the brand is a new face on the popular streetwear scene. 

The design begins with the SHRiMP logo and expands into bright colors, “shrimp” graphic elements and a pithy tone of voice.