Title:
Orpheus Centre

Overview:
Branding for a convention centre located in Den Haag

In 2016, the renowned city of Den Haag began building their newest events and convention centre. Four years later, Orpheus Centre opened its doors and began welcoming global citizens for concerts, speakers, expos, performances, and more. 

The design represents the ongoing modernization of the city, as seen in the clean sans serif logo, and also nods to the deep history of the city with its simplicity and minimalism. The wavy shapes used throughout the branding pay homage to the canal system which wraps around the old city centre.